Now in Beta — Founding Members Open

The Operating System for
Founders Who Execute

Stop planning. Start shipping. FEH tracks your execution, scores your momentum daily, and deploys AI coaching that knows your exact numbers.

Start Your Journey Now for FreeSee how it works

14-day free trial. No credit card required. Cancel anytime.

14
Day Free Trial
4
Live Execution Scores
5
AI Coaching Roles
37
Founder Data Points Tracked
100
Founding Member Spots
What you get

Everything a founder needs to stop stalling

Built for the Validation and Build stages — where most founders lose momentum and never recover.

⚡
Momentum Score
A live 0-100 score that measures your execution consistency across the last 7 days. Task completion, check-in frequency, action latency — all weighted and scored daily.
🎯
Weekly Check-ins
A structured weekly rhythm that captures wins, blockers, priorities, and energy score. Your history becomes the data your AI coach uses to spot patterns.
🤖
AI Coaching Roles
Five specialised AI roles — Coach, Strategist, Analyst, Operator, Navigator — each triggered by your real execution data, not generic prompts.
🗺️
Stage Roadmap
A clear stage-based progression from Ideation to Scale. Unlock the next stage by completing milestones — not by self-reporting, by actually executing.
📊
Integrity Score
Tracks whether you do what you say you will. Commitments made vs kept, abandonment rate, and recovery actions over 30 days. Honest data, not flattery.
🔒
Resource Library
200+ frameworks, templates, and guides filtered by your current stage. Customer discovery scripts, pricing models, pitch decks, GTM playbooks — gated by where you actually are.
Execution Intelligence

Four scores. Total clarity.

Every day at 10am UTC, FEH computes your four execution scores from real activity data. No self-assessment. No guessing. Just numbers.

Momentum Score
Integrity Score
Success Score
Avoidance Index
Momentum
72
7-day execution consistency — tasks, check-ins, active days
Integrity
84
30-day commitment follow-through rate vs abandonment
Success
41
Stage progress, milestones completed, revenue trajectory
Avoidance
18
Planning vs execution ratio — lower is better
How it works

Simple daily rhythm. Compounding results.

Three inputs. Four scores. One AI that knows your business better than any coach you have ever paid.

01
Log your week
Complete your weekly check-in — wins, blockers, priorities, energy score. Takes 5 minutes. Builds a data trail your AI coach will use to spot avoidance patterns before you do.
02
Execute your tasks
FEH tracks task completion, reschedules, and abandonment. Your Integrity Score and Avoidance Index update in real time — holding you accountable to yourself, not to anyone else.
03
Get coached on your numbers
Five AI roles activate based on your scores and stage. When your Momentum drops, your Coach shows up. When you are ready to pitch, your Strategist engages. Always contextual. Never generic.
Pricing

Simple. Honest. Founder-first.

One plan. First 100 founding members lock in their rate forever as long as they stay subscribed.

⚡ FOUNDING MEMBER — 100 SPOTS
FEH Pro — Founding Rate
$69
per month
Locked forever. Never increases.
  • All 4 execution scores updated daily
  • All 5 AI coaching roles unlocked
  • Full stage roadmap + milestone tracking
  • Weekly check-in system + history
  • 200+ resource library, stage-filtered
  • 14-day free trial included
Start Your Journey Now for Free
FEH Pro — Standard
$99
per month
After founding spots are filled.
  • All 4 execution scores updated daily
  • All 5 AI coaching roles unlocked
  • Full stage roadmap + milestone tracking
  • Weekly check-in system + history
  • 200+ resource library, stage-filtered
  • 14-day free trial included
Start Free Trial
Early founders

Built with the builders

Feedback from founders in our early beta — Validation and Build stage, solo and small teams.

★★★★★
"I have tried every productivity system. This is the first one that actually tells me the truth about my execution. The Avoidance Index hit different."
MT
Marcus T.
SaaS founder — Validation stage
★★★★★
"The weekly check-in alone is worth it. Having a structured place to log wins and blockers every week has changed how I think about my business."
SK
Sarah K.
B2B founder — Build stage
★★★★★
"My coach doesn't know my MRR, my task list, or my streak. FEH does. The AI coaching context is unlike anything I have used before."
JR
James R.
Solo founder — Ideation stage

Start executing.
Stop planning to plan.

14 days free. No credit card. Join the founders who build in the dark and ship anyway.

Start Your Journey Now for Free